Company
Publica Data AG belongs to Mediapulse Foundation for Media Research. The main goal of the company is to market the data of the media and audience research of Mediapulse Foundation for Media Research. This Data consists mainly from continuous, quantitative research of the TV & Radio consumption and Internet media in Switzerland and Liechtenstein. Publica Data AG has offices in Berne and Zollikon (Zurich).
Besides the measurement of Reach and Rating Figures analysed by the Telecontrol and Radiocontrol Systems, Publica Data also markets and carries out its own research projects and other services for its clients. As a neutral company offering these services in an independent society, the contribution of delivering Independent Research in the electronic media and the support given to the private Organizers was much strengthened.
The User Commission formed with members within industry associations, radio and TV-companies, as well as from marketing organizations fulfils the requirements of being a neutral & independent company.