MEDIA REPORTER FOR MEDIAPULSE RADIO PANEL
The Media Reporter Radio is an analysis-software by GfK Switzerland, which can analyze the Radiocontrol data online during 24h, 7 days per week, throughout the year. All the common analyses can be made with this software and its various modules.
Clients of Mediapulse AG and of Publica Data (stations, marketing organizations) can acquire the access to this tool and the Radiocontrol data.
Are you interested in the Media Reporter?
Then contact Publica Data AG (info(at)publicadata.ch) and you will receive further information on this tool, its performance and if you wish a quote.
RadioControl Manager (RCM)
For analysis in the domain of commercial data (campaign planning) we have implemented a special planning tool. The planning software RadioXpert of DAP GmbH, Frankfurt, Germany, is a state of the art standard in the German radio market. This software was adapted for Publica Data and Radiocontrol for the Swiss market: RadioControl Manager (RCM). RadioControl Manager makes it possible to calculate the performance and cost of any future radio campaign. RCM gives the user an evaluation of the total campaign and/or flights of the campaign as well as a ranking over all selected time slots in all campaign versions evaluated. In a third phase the campaign versions can be optimized toward the best possible performance.
Read also the following article about the new tool (in German): Vom Planer zum Manager, MediaTrend Journal 10, 2006.
Fields of use
| • | Media planning for market organizations |
| • | Strategic planning of radio campaigns for media agencies |
| • | Ranking (1st phase), evaluation (2nd phase) and optimization (3rd phase) |
| • | Planning and optimization of radio campaigns |
| • | Estimate of performance and costs of future campaigns |
| • | Evaluation of total campaign (and flights) with all relevant metrics |
| • | Ranking of all planning entities in all campaign versions |
| • | Visualization of planning-areas with export-possibility for presentations |