The most important terms for the Swiss TV market:
Program data:
Rating
Individual Rating in percent (R-%) is the share of all individuals in TV households (incl. Guests) who have watched a specific TV program or a specific time segment. Individual Rating in Thousands (R-T) is the projected estimate of watching individuals.
Market share
Market share (MA) gives the share of usage on one TV station or program compared to the total TV usage during this time.
Daily reach (Net reach)
Daily Reach (NR-%/NR-T) is the share of individuals (in % or thousand) who have on and average or specific day seen the specific TV station during at least 30 seconds.
Usage in Minutes
Usage Total (NT) is the average time in minutes spent by all the individuals (incl. Non viewers) during specific time segment.
Usage per viewer (NS) is the average time in minutes spent by the actual viewers of a TV station during a specific time segment.
Commercial breaks data:
Rating (cumulated) Cumulated Rating is the net-cum of a commercial campaign (how many different viewers has the campaign reached)
GRP
GRP (Gross Rating Points) is the gross rating of a commercial break or campaign in percent. The GRP of a single commercial break is equal the rating of this single break. The GRP of commercial campaign is the sum of all the ratings of this campaign.
Sum of contacts
The sum of contacts is the projected GRP of a commercial break/campaign.
OTS
OTS (Opportunity to see) is the average number of contacts a commercial campaign has achieved (GRP devided by cumulated rating).
CPP
CPP (Cost per thousand) is calculated with the sum of contacts (price of commercial devided by sum in thousand). Standard cost of commercial is for 30 seconds.
