SPECIAL ANALYSIS
With the modules of the New Media Reporter we can run some special analysis.
Program overview
A very easy and simple but effective tool to get an overview of the programming of different TV stations and the key facts of perfomance of their programs.
Competition analysis
Similar Analysis as program overview, except that the focus is from one channel and its programs on to the competition. The perfomance of the competing stations are calculated over the exact time segments of the programs of station 1.
Eurostyles-Mapping
The Eurostyles mapping is an analysis of lifestyle typology with a specific visualisation. On the grounds of a questionnaire the panel members in Telecontrol are segmented in 15 Euro-Mentalities. These mentalities can be visually mapped on a scale between „present orientation“ and „traditional orientation“ on the one hand, and on the other between “Self-Orientation” and “Society-Orientation”. The Eurostyles mapping positions the TV stations and/or TV programs on this map according to their perfomance in the different Euro-Mentalities.